What is Augmented Reality?

Ever since we laid our hands on one of the very few and very rare (as of now) Augmented Reality applications that are available for mobile devices, we have fallen in love with the concept. We spoke about Augmented Reality Showcase, an application from String which is so cool that you are bound to be amazed by what it does.

Okay, so let’s begin this post or rather a ‘journey’ of explaining what Augmented Reality really is. To begin with, Augmented reality (AR) is the integration of digital information with live video or the user’s environment in real time. Basically, AR takes an existing picture and blends new information into it. It basically is the integration of reality i.e. real world with computer generated data. Put at its simplest, augmented reailty, or AR to its friends, is the art of super-imposing of computer generated content over a live view of the world. It is quite literally the practice of enhancing what’s already around us!


Now here is a fact that you wouldn’t be able to deny even though you might be completely unaware of it as of now!

Here are few of the applications that Augmented Reality has already put into effect or well, you are going to see soon enough in the future.

The changing maps behind weather reporters.

A navigational display embedded in the windshield of a car.

Visual displays and audio guidance for complex tasks.

Images of historical recreations integrated with the current environment.

A display in a pilot’s helmet that allows the pilot to, in effect, see through the aircraft.

Mobile marketing involving product information displayed over that product or its location.

Video games with digital elements blended into the user’s environment.

Virtually trying on clothes through a webcam while online shopping.

Displaying information about a tourist attraction by pointing a phone at it.

Okay that’s pretty much about what Augmented Reality promises to do.

It might not be long until our desire to view AR drives us to have devices that allow us quicker access such as glasses or even contact lenses. Augmented reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see. These enhancements will be refreshed continually to reflect the movements of your head. Similar devices and applications already exist, particularly on smartphones like the iPhone. Look at anything and be delivered all the Internet has to offer, look at the cup of coffee a person is holding to find the nearest coffee shop, or look at the person to see their facebook profile. We might not be there yet, but you might want to make sure you’re a firmly established part the digital world before it becomes fully augmented into the real world.

In the end, here is an infographic and a few images that will sooner or later become a reality and in turn change the way the people see the things around the world.

This might ultimately be the new way to shop, to know reviews of a piece of clothing that you might see a certain stranger wearing. All you got to do to know the price and the rating and several other things about the product is just by pointing a camera at it!



Ever been in a situation when you were in two minds about what you wanted to eat? Too concerned about the calorie intake and how it might affect your health? Well, you just might be able to explore every aspect of the food that is on your platter. The calorie intake, the content and a whole lot more!



Well, this is the one that might interest a lot of people. This might end up being the biggest invention of Augmented Reality as far as social life of people is concerned. This one might be able to integrate your reality world to your profile on social networks, showing your relationship status and a number of other things! It might be a stalkers paradise but well, innovation none the less!



In the end, here is an infographic that might explain things a whole lot better!



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