Logo of companies and the colour logic.
We in the past gave you a post with a number of hidden meanings that were present in the logos of various companies. If you haven’t gone through it as yet, check it out here.
Talking about the logo of companies, sure many of them do have an intellectual brain behind them but there is more to it that just the design of the logo. The colour that is used in the logo matters to quite an extent in representing what the company is all about.
Ever wondered why the colour combination used in McDonald’s logo is yellow and red? One theory behind using specifically these two colours which most of the other companies wouldn’t really dare to put up in their logo is that these two colours tend to increase hunger and are also the two colours that are eye catching! Even though McDonald’s certainly hasn’t revealed the reason of choosing the two colours, at least, we haven’t heard about it but the psychological theories certainly agree to the two points stated above.
The fact is, every company, big or small work a lot on their company logo , for sooner or later that’s how their company is going to be identified, through the logo!
Speaking of the logo of companies and the colour logic, apart from working on the design, a lot of thought goes into the colour combination that is to be used. Today’s infographic reveals why some big companies have used specific colours in their logos. The one big reason that we could comprehend was that the colour in some way defines their company and what the company does.
Here is the infographic: