Load balancing: Why do you need it?

From scaling suddenly during peak traffic periods to evenly distributing user load among servers, load balancing is essential to successful IT management. But what is load balancing, and why is it necessary? This blog post looks at the load balancing process and its various benefits, including improved reliability, scalability, and enhanced security. We’ll also cover the technical considerations and automated solutions that help organizations make the most of this powerful technology. Read on to learn more about why it is necessary and how it can help your business succeed in today’s digital environment.

What is Load Balancing, and why is it necessary? 

Load balancing is a process of distributing workloads across multiple servers to balance computing power and provide increased reliability, scalability, and availability in an IT environment. This is accomplished by introducing a load balancer – a dedicated device or service. It watch the traffic in your cluster and direct the flow of requests accordingly. By distributing the workload across multiple servers, it’s possible to achieve higher throughput and performance, as well as maximize resource utilization.

Load balancing is essential for any organization with a large or complex IT environment. By balancing the load in a network or system, you can ensure that resources are efficiently allocated and that each of your users experiences an optimal performance. This helps minimize potential service outages and reduce server congestion, ultimately leading to higher customer satisfaction. Additionally, it can significantly improve the scalability of your IT services by allowing you to add additional computing power when needed quickly.

Outline of Load Balancing Process

The load balancing process involves diverting or redirecting traffic among the various servers in a network. First, the load balancer will analyze the user requests and determine which server is best suited to accommodate the request. This is done by considering various factors such as CPU utilization, memory usage, and the number of current requests the server is handling. Depending on the load balancer being used, the algorithms may exploit additional factors. An example is the calculation of latency, client IP address, or the user’s geographic location.

Once the appropriate server has been determined, the load balancer will forward the user request to the server. The server will handle the request, process the result, and inform the load balancer. The load balancer will then respond to the user with the requested information. This process continues each time a user requests a page or resource, ensuring that all requests are distributed evenly and equally and that the most suitable server is always used.

Benefits of Implementing it

Load balancing offers several benefits, including improved reliability and scalability. By distributing the workload among multiple servers, these services can remain online much more often, as any single point of failure will not bring down the entire system. Additionally, it helps to ensure that your application is not excessively overloaded. It reduces wait times for your users and improving performance.

Additionally, load balancing allows for increased scalability. By using a load balancer, your IT environment can quickly respond to sudden demand by automatically increasing or decreasing resources as needed. This allows for dynamic and flexible scaling. And allow your organization to provide additional computing power without needing to make system changes or incur high costs. This scalability can be further optimized in the cloud, as it gives access to a rapid-scale environment as required.

Automated Load Balancing Solutions 

Automated load balancing solutions can provide increased scalability and efficiency. How? By allowing organizations to quickly and efficiently respond to changing demand levels. These solutions are often offered as a cloud-based service, allowing for rapid and dynamic scaling of resources. This can not only help prevent short-term service outages but also reduce costs by avoiding over-provisioning computing power. Automated load balancers also provide additional security benefits by implementing firewalls, proxies, and SSL encryption algorithms and access control measures.


Load balancing is an essential tool for successful IT management, providing increased scalability, reliability, and availability of services. By incorporating automated load balancers into your IT stack, you can quickly and efficiently respond to sudden changes in demand. At the same time, they are improving performance levels and providing enhanced security. Investing in the proper load balancing solution can help businesses remain competitive in today’s digital landscape and maximize their return on investment.

GeoDNS: How to start using it?

So you want to start using GeoDNS. Congrats! That means your business is growing or already big.

Step 0. Know what GeoDNS is?

A Geographical Domain Name System or GeoDNS is a method to distribute the traffic considering the location where the DNS query was generated. GeoDNS involves a network of name servers located in strategic points of the planet. These servers have different IP addresses for the same domain based on the region or area they cover, and that represents an incredible speed boost for the DNS resolution.

The trick of GeoDNS is that it redirects the traffic based on the DNS clients’ IP addresses.

How to start using GeoDNS?

Step 1. Check your needs

Consider the real needs of your business. Analyze if you need such a network of multiple servers worldwide working for you. What’s your market? Do you have an international company or a very local one? GeoDNS is a great option for most businesses because it brings many benefits, like speed, efficient traffic distribution, IP filtering, quicker loading time, constant uptime, and redundancy!

But mostly, international companies use it because they receive a high volume of DNS queries 24/7 from clients around the world. Since the queries are produced in very different and far away locations, deploying GeoDNS makes total sense.

Step 2. Research DNS providers

Research different GeoDNS providers. Look for a quality and trustable service. And check that the locations it offers (network) are convenient to cover your specific market needs.

Step 3. Analyze the DNS plans

Analyze the different available plans of that provider. Don’t pay more for extras you don’t need. Calculate the number of DNS queries you expect to be sure the plan will cover your needs. Read carefully all the policies for payment, contract cancellation, technical support, the fine print, etc., not to be surprised.

Step 4. Configure your network

Once you get the service, your provider will run the GeoDNS, but you have to configure it on your system. You just need to add an IP address to every server in the world you choose to be close to your clients. It is easy. Just be careful while typing the IP addresses.

Step 5. Test

Run a test. Usually, the interface of most providers includes a tool to test (like Ping) what you configure and the changes you make. Test that the servers respond to the IP address you added to them.

Step 6. Your system is ready to start using GeoDNS

Wondering what will happen next? Well, when a user sends a DNS query to visit your domain, the DNS resolution process will be triggered, but this time, GeoDNS will make a big difference. The DNS server will read the IP address of the users to get their locations. Then, their queries will be sent to the nearest server to be processed. The answer to them will be quick, and the loading time will be reduced considerably.


GeoDNS is a great technology! If your company is steadily growing, already international, or if it is on the way to reaching that level, start using it today and enjoy its multiple benefits.