Let’s talk about the early days when Google used to be a search engine or rather just a Search Engine, not a technology giant on the whole but just a pure search engine whose main objective was providing organic search results to the users.
Google’s Search Algorithm has evolved and gotten better with time in order to provide improved results which is the reason today we more often than not find whatever we are searching for on the first page of search result, so did the SEO (Search Engine Optimization) along with it. I don’t really understand what makes people believe that SEO is dead. One reason might be the huge fluctuation in the page rankings that we see every time Google decides to upgrade it’s algorithm and the fact is we don’t completely understand it either. Every time Google decides to go about making changes to it’s algorithm, people who had been boasting about their SEO techniques that reflected results on page one all of a sudden are lost somewhere at the back end of the search results.
Sure, Google is trying to optimize the search results in such a way so as to provide the best results to the users, results that are relevant as well as apt without errors so as to avoid people from struggling to get what they want. It certainly is a good thing but the frustration at the end of Search Engine Optimizer’s comes when the change is drastic and dramatic. This is what makes many believe that SEO is dead every time Google decides to go in for a change.
So here is nifty infographic that explains the death of SEO that people thought had come with subsequent update’s in Google’s algorithm i.e. Florida, Panda and Penguin.
Here is the infographic: The Death of SEO:
So it is pretty convenient to conclude that SEO will never die and optimizers will ultimately find a way, be it black hat or white hat, to optimize search results. What search engine optimization techniques do you use for your website or blog? Do let us know in the comment section below.